DESIGN IS NOT A ONE-NIGHT JOB.
Great designs require sweat, blood and tears. And a whole lot of craft and skill. We believe designs can end up on Photoshop but they should never begin there in the first place. So, what sets the ball rolling for a great design? Hours of brainstorming, collaboration and research into various branding elements. And what branding elements are we talking about?
The face, flavour and personality of your brand. That’s what a logo is all about. It’s what separates you and your competition. Pizza Hut and Dominos. Pepsi and Coke. Amul butter and Britannia. Get the gist? It’s the first impression that makes a lasting impression.
How would you like your font? Bold, italic, medium or thin. Using the wrong font or typeface can be like a self goal. The typeface dictates the character, charm and charisma of your brand. Why ruin it with fonts like Times New Roman and Comic Sans?
A Colour Palette
What’s the most common thing you see on Valentine’s Day apart from the heart sign? The colour red. Yes, it denotes passion. Every colour sets the mood of the brand. Blue exudes trust. No wonder 1/3rd of all fortune 500 companies have the colour blue. Black stands for sophistication. Think about the personality of your brand before choosing a colour.
The Pattern and Structure
Just the Apple symbol is enough to recognize the product. When you see the 4 rings on a car, you know it’s an Audi. The two interlocking Cs on a shopping bag is enough to spell out that we are talking about Chanel. Patterns are underrated yet a very effective design tool to reinforce the brand image.
The layout is like an opera performance. Why? Because, it is here that your brand ecosystem is on stage with various design elements playing in sync with an engaging storyline. Be it the imagery, fonts, patterns, colour palette and logo, all have to play their part to create a memorable show.
And finally … CONSISTENCY – the name of the game
A brand has to follow the design guidelines religiously for brand recall and consistency. You cannot change your colours and other elements as per your whims and fancies. Once you have set the guidelines, there is no going back to tweak them. Pepsi can’t be red and coke can’t be blue tomorrow. The design elements have made the brand what it is today.
Whether it’s in print or online, from business cards to billboards, logos, packaging design, fliers and much more, Punk Lemon is eager fulfil your design fantasies. We appreciate the importance of good design and our team is extremely passionate about making you look good. Let’s turn your ideas into an image that you’ll love.
Have a look at some of our work …